Identity System and collateral materials designed for an international typography conference held annually in various cities. I was part of a team of students and professional advisors chosen to design the system for TypeCon2012: MKE SHIFT in Milwaukee. Our work, based on the juxtaposition of vintage-inspired letterpress glyphs and modern vector letterforms, was featured in the Communication Arts Typography Annual 3. Collateral included a poster, website assets, tshirts, tote bags, programs, name badges, interactive postcards, and banners.